On schedule, Portofino landed in New York in September 2021, Raymo says, “because we wanted to try one market to better understand the U.S.” Now it has expanded into six other states through its U.S. “Our plan was for year one to be in Italy year two, expand into Europe and year three, to go into North America,” he says. “We’re a new company, born in 2019,” says Ruggero Raymo, one of three principals who founded Portofino Dry Gin on the Ligurian Coast of northwest Italy. accounted for more than 243 million gallons, with the spirits sector experiencing their fastest growth in two decades. According to the Distilled Spirits Council of the United States, 2021 imports of spirits into the U.S. In data released by the Wine Institute, last year Americans collectively consumed 1.1 billion gallons of all categories of wine. imported 456 million gallons of wine, about 17 percent of the world’s total wine imports, far ahead of the UK (almost 13 percent) and Germany (8.4 percent). Department of Agriculture, in 2021 the U.S. The struggles are manifold, but, primarily, it’s a question of finding the right importer or distributor to help them navigate the system.Īccording to the U.S. have found it a frustrating and competitive market in which to enter and conduct business. While the United States is one of the most-attractive consumer markets for wine and spirits producers worldwide, winegrowers and distillers outside the U.S.
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